Mark Sanders’ IF-Mode for Areaware
The clean and striking IF Mode is aimed at commuters of the mobile generation who, until now, may have not considered cycling or folding bikes to be an option. IF Mode avoids oily chains, complex tubes with hidden dirt traps, and the clutter of traditional bike features. Meant for city commuters rather than bicycle warriors, it looks at home folded up on a subway or in an office, like other well designed accessories in your life. It also performs on the street like any lightweight, well-balanced full size bike.
Areaware is a New York City based company renowned for unique design products with an emphasis on forward thinking technologies and original expression. Our products are decorative but go beyond ornament. Each has an underlying meaning which we believe can deepen the relationship people have with the everyday objects in their lives.
Designer’ Bio:
Mark Sanders is the Principal of MAS Design – a product design and engineering consultancy established in 1984. He was an early graduate of the Industrial Design Engineering (IDE) course at the Royal College of Art/Imperial College, and has followed the same holistic design principles in business. He is now a visiting tutor on the IDE course and runs MAS Design from a self-built home/office/workshop. MAS design specializes in integrating engineering and industrial design. Its product portfolio includes a wide range of award-winning patented products from kitchen tools to operating tables, industrial valves to folding bicycles.
[ via Areaware, MAS Design, Yatzer ]
13 comments (RSS)
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Nice … so where do I buy this Beauty? (you guys need a persuasion architect … you awaken the desire, but give me no outlet. Tsk)
I agree. I really like this design but have no idea where to see it. I’d love to know how it rides.
I hear you guys. I can communicate with the designer… Where are you? Where would you like to see it?
Edit: By the way, the link to Areaware in the article links to the product page where you can buy the bike from. It’s $2250 at their online store.
There is lots of info about IF bikes on the manufacturers site:
http://www.pacific-cycles.com
IF Mode is one of a range of bikes, at various prices, weights and spec’s – other IF Bikes include a full suspension 20″ racer ‘IF Reach’, and a conventional looking version of the IF Mode called ‘IF Urban’, with both 26″ and uniquely: 700c wheel options (these cost a lot less than the top of the range IF Mode). They also have an electric powered version of the IF reach called reach DC – which benefits from the same ‘roll when folded’ mechanism.
Pacific have had huge demand for the IF Mode, and as they hand make these bikes, they are only gradually beginning to catch up. Most demand is from Japan, Korea, Taiwan, but you can pre-order at areaware.com for the USA. … me, I’m just the designer – I don’t have anything to do with sales and distribution, but I do get to test them :-)
Thanks for your reply Mark! Hope this helps our readers.
Dear Mark,You are genius industrial Designer.
Your bike fantasticaly miracle. I buy Your model.
Permit me to light(weight) Your Bike till 5.0 Kg., instead 32 lb
With respect Vladimir.Strelkov
That’s pretty cool bike~
I want one!!!
Hi,
If automotive industries had dedicated themselves to creative vehicles, like this guy did, maybe today they wouldn’t be in a such bad position.
Kind regards,
José
does the Mode have a kevlar belt similar to the Strida (which i own…)?
i love to see people thinking outside the box. great bike, i built one like it a year ago and counted it as a failed attempt. it is not easy to build such a creation as many people suppose. congrats
wow practically it’s a creative design. I like it. Good job ^_^
aspera pa ir a quebec
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