LAMY noto

The new LAMY noto ball–point pen, designed by Naoto Fukasawa, takes the writing tool back to its essence—his goal was to make a ball–point pen, period. No further pretentions. It is that untamed japanese minimalism what gives the noto its modern purity. It comes in light-grey (above), light-blue, orange, black and silver/black (after break), and according to the press release LAMY sent me the product will be sold at a recommended price of €3.90 (roughly US$7)—such a product can only come from a designer whose philosophy traces back to the very values that triggered the modernist movement: “good taste and first class design do not have to be expensive”. More images/colors after the break